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When you join Arla Foods you’ll soon become used to working with ONE. ONE is the umbrella name for our vision, strategy and values which we call Our Character – simply put, the personality of our business.
Our Vision is to be the UK’s number one dairy company, valued by customers, loved by consumers, driven by our people, delivering for our farmers.
Our Strategy is focused on four key areas which include securing our raw milk supply, improving performance and maximising opportunities to grow. Securing raw milk is obviously a primary objective. In terms of improving our existing performance we have many pro-active plans in place including increasing efficiency at production sites and moving to lean ways of working across our UK supply chain. And, of course, we are always looking at new and innovative ways to maximise the growth of our core and added value products with exciting ambitions to take ownership of several categories and to increase marketing spend to ensure all of our products fulfil their potential.
Our Character is the personality, identity and soul of our company. It is defined by three character traits:
Our Character reflects our mindset, approach and culture. It is how we perceive and approach the world, our stakeholders and one another. It is how we develop and interact in business and relations. Our Character is a way of talking about our work and ourselves in the spirit and language of the business we are going to become. It is about who we are, what we stand for and believe in, where we are going and how we are going to get there. It is how we Lead, Sense and Create!
It is important that we always see Our Character as a whole, that we treat Lead, Sense and Create as overlapping entities which work together and balance each other. Above all, we must all ensure that Our Character makes us a global business with one common platform from which we will deliver bigger and better things.
At every Arla site across the world everyone will be working with Lead, Sense and Create, bringing Our Character alive in everything we do. We believe this differentiates us a business and will be the driving force of our future success.
